Overview:
I founded Quantoom Design, a digital design and marketing agency, to help early-stage startups build strong, compelling online presences through innovative digital marketing strategies and creative visual solutions.
Context & Challenge:
When I launched Quantoom Design, I noticed a significant gap in the market: early-stage startups often struggled to present their innovative ideas clearly and compellingly. These companies needed not only a strong brand identity but also scalable, consistent visual assets for websites and social media.
Key Challenges:
Communicating complex startup concepts simply and effectively.
Balancing creativity with the need for clear, targeted messaging.
Developing scalable design systems adaptable to diverse client needs.
Solution & Key Features:
I implemented a structured design process:
Discovery & Research: Conducted stakeholder workshops to understand brand values and goals.
User Personas & Journey Mapping: Created targeted personas to enhance pitch efficiency by 225%.
Design Execution: Built scalable templates for web and social media assets, ensuring brand consistency.
Visual Storytelling: Leveraged photography, video, and motion graphics to boost website traffic by 37% and engagement by 28%.
Efficiency Improvements: Reduced pitch preparation time by 35% through user journey maps and service blueprints.
Outcome & Impact:
Brand Success: Helped startups like Amira, Nextvivo, and Arena create memorable, effective digital presences.
Metrics:
+37% Increase in website traffic.
+28% Growth in user engagement.
-35% Reduction in pitch preparation time.
+225% Improvement in pitch efficiency.
Takeaways:
Collaborating with innovative startup founders honed my ability to move fast, adapt quickly, and think on my feet. I learned to deliver creative, cost-effective solutions under tight constraints. I thrive in the dynamic, gritty startup environment and am excited to take on more challenging and innovative projects!
